is a new way to communicate and interact with smartphones and tablets. This technique allows to bring up any kind of object as it were in front of our eyes, through the use of the camera, with the possibility to get totally interactive. It enables to create 3D animations, observe the product from every angle, change colors, add data sheet and much more. It is a new kind of presentation which gives total freedom and flexibility, where the customer is involved in an innovative and very effective way without having the real product nearby. All this can be achieved by developing a dedicated app, completely customizable, which can be made available for Apple and Android devices.