LinkedIn is not a Curriculum Vitae

In this article I will avoid to discuss about figures, about how LinkedIn is growing worldwide or how many people get in touch with the right person every day turning their career around.

We can start by saying that this article helps to make order and to understand this platform a little bit more
which is seen sometimes as a social media and sometimes as a job centre.

I’ll take the long way around.
Do you remember the theory of the 6 degrees of separation?
You’ve probably heard of it at least once in your life.

In 1929 the Norwegian author Frigyes Karinthy - not so hard to pronunce actually but I’m glad that I have to write it instead of saying it at the moment - speaks about this theory, about this hypothesis according to which every person can be linked to another person by a chain of connections that passes through five individuals.

I’m aware that I completely lost your attention and you’re thinking how you connect to the Dalai Lama JUST passing through 5 persons, however I will go on with the main topic of this article, LinkedIn … right?

Social media are strictly linked to this theory.
LinkedIn is an evolution of this theory.
On the other hand, we are talking about degrees of connection here as well. The more we increase our
network the more chance we have to get in touch with new persons.
Persons —> relationships —> trust —> opportunities —> €€€

But before delving into technical themes, let’s try to answer to our first question.. “what good is it?”.
LinkedIn shapes opportunities, what is neglected however is that it creates RELATIONSHIPS.
Notwithstanding the fact that they are digital, relationships are the binding element of everything; they are something that goes beyond social media and skills.
Forging links, but above all, consolidating relationships is the first step towards success.
And after this motivational phrase, let’s see how you can enjoy LinkedIn from now on.
LinkedIn is your Landing Page and a Landing Page is a very powerful tool to “sell” your professionalism.
Due to my professional bias, I feel obliged to give you a practical hint.
Start to create (or to improve) your profile beginning from the two most important sections: Summary and Round-up.
What you write in there, is clearly visible and you can be found more easily. A hint for you: try to concentrate on your potential interlocutor, on your target (who you are speaking to), and think that you have to answer to this question “WHAT PROBLEM YOU CAN SOLVE?” “WHAT CAN YOU OFFER TO BE HELPFUL?”

In other words, be less self-referential and concentrate on how you can be helpful to the people who are visiting your profile!
You can get more infos about LinkedIn and find other cues to improve your professional profiles in my LinkedIn Guide that you can download for free here —> guidagratuitalinkedin.it
I end this article by thanking Diego Ciarloni, creator of this network of professionals, who gave me the
possibility to join the Kontagio team and a special THANKS to all those who read all the way to the last sentence of my first article.

Matteo Mantovani



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