New web site of Zeta Macchine
Responsive web site and multilingual catalogue of the products to penetrate foreign markets The customer
ZetaMacchine deals with the sale of agricultural and industrial machinery as well as of industrial and earth-moving machinery.
Trucks, earth movers, lift trucks, cranes, tractors, and machines, used for gardening and even golf cars. The product catalogue of ZetaMachine is very vast and needed an effective on-line presence.
The objectives to renew the website
• Renewing the web site with a platform suitable to manage the product catalogue autonomously,
• Make the web project accessible to mobile devices such as smart phones and tablets,
• Improving the indexing of the products on search engines.
We decided to realize the new web site by creating a customised graphics using the CMS WordPress and developing a plug-in for the specific management of the catalogue and the request for quote.
Great attention was also paid to the product that is the heart of the project. Each product fiche was integrated with an image gallery, a textual area to describe the technical characteristics of the vehicle and the form for the request of information with respect to the purchase. The product fiches can also be easily printed or stored in pdf format.
The site was translated into different languages, to meet the foreign customers requirements interested in the products.
Each page was made SEO oriented, to obtain a correct indexing by search engines.