As follows, a series of works that we designed for two events of the amateur theatre, for which we developed both the concept and the graphic co-ordination: from the production of playbills, flyers, posters, theatre programs etc.. including the realization of videos and banners for web and social advertising campaigns.
For the Federazione Italiana Teatro Amatori (Fita - Federation of Italian Theatre Amateurs of the Marches), on the occasion of the theatre celebration in 2014, we took care of the offline advertising campaign by realizing the institutional playbill, in addition to the online campaign where we focused mainly on the realization and spread of the video called #happyfromarche; we danced the renowned song on the backdrops of the most enchanting areas of the Marches, even inside the Caves of Frasassi.
The aim was to promote the participation to the event, which took place in the Marches region, of several members of FITA coming from every corner of Italy.
For this reason, we tried to focus (as far as the video is concerned) on the viral phenomenon, the catch-song "Happy" by Pharrell Williams, which turned out to be the perfect rhythm to show with sympathy all the places that would have been the frame to the theatre event. Thanks to the help and the support of some of the local companies and business/locations involved, the result was a mini-commercial for the Marches including at the same time the event, the territory, and the persons that both directly and indirectly were involved in the initiative.