Corporate video for the pharmaceutical industry Angelini
Video of internal presentation for the Angelini group with the Stop Motion technique
The Angelini Group, requested us to realize a video with the aim to introduce the theme of change in some corporate dynamics.
In particular, the group which is always abreast of the times and consistent with its vocation as leader in the pharmaceutical market, is strongly looking to the development of tablets to facilitate and stimulate the work of its sales advisors (but not limited to them) on the territory.
To this purpose, the video that follows was designed, adapted and realized with the aim to tell the natural evolution of the corporate approach to work, (literally) consistent with the spirit of a reality that faces innovation as integral part of its every-day work.
We chose the Stop Motion technique not only to stress the animators who, for over 16 hours straight, tried to animate anything we could think of. We chose this technique also because we were persuaded that that was the most suitable technique to communicate what we consider the "common thread" behind the innovative spirit of the pharmaceutical industry Angelini, spirit that has distinguished the company from the very beginning till now.