Social media and corporate video for the brand Marchetti
Institutional character and relations...with an eye towards international markets
Corporate video production and social media marketing
Marchetti is a “three-year old” brand/name founded with the aim to structure the varied offer of this company from Ancona, making it more relevant at the same time.
As the name suggests, the brand was founded by the Marchetti family who is also at the head of the company.
The company has been operating in the sector of high-quality illumination design Made in the Marches for over 40 years, and has focused its activity on both contracts and distribution of finished products to relevant retailers.
In 2012, Marchetti asked us to support the company in its project of social media communication and to help to “speak” through social media (Facebook, Twitter and Instagram) with the aim to draw a higher attention and stir interest towards their activity and offer both in Italy and abroad.
Creating pages and corporate profiles on Facebook, Instagram and Twitter
Building the Marchetti community
Preparing a quality editorial plan in two languages
Realizing promotional campaigns for both channels and products/services
Generating more traffic towards the corporate website and related monitoring of
Building the corporate reputation
Interacting with the users
Enhancing new products in addition to the most important case histories
Clearly communicating all in-house production stages: from the design to the realization of the products and/or of the subcontracted orders
We created the pages as well as the corporate profiles on Facebook, Instagram and Twitter.
We started to work and promote the 2.0 references through sponsored campaigns, and we involved the customers directly using the corporate databases and linking, where possible, the corporate channels with the relevant links of the customers.
We designed and editorial plan that should show/tell about the products and the company daily, adapting the message to the social media taken into consideration.
In strict collaboration with the company, we interacted with the customers, the sales staff, the retailers and the managers of general contractors both in Italy and abroad.
The corporate video
In 2014, we shot the corporate video focusing our attention on every single operational stage. The aim wasto show the real identity of Marchetti, a well-structured company able to design and produce own high-quality illumination solutions autonomously.