Project of integrated communication for our customer Test’ing.
Website, video and press office to talk about innovation
The customer: Test’ing
Test’ing is a company from (Ancona) offering check and evaluation tests to ensure the compliance of electrical and electronic devices to safety standards that are set in Technical Norms at both European and world level. The company’s activity is focused on climate and mechanical environmental tests as well as tests on EMC.
The company chose Kontagio to improve the performances of its investments in Google ADS campaigns, to draft the contents of the corporate website and to increase visibility on print media.
We started first with the optimization of the ongoing Google Ads campaigns which have been running for over two years, where we managed to decrease the average CPC of the key words by 17% compared to the same period of the previous year; to get this result, we worked mainly on exclusions, exact and generic queries.
We run the website, with a special attention to the blog where we added contents also through the realisation of some videos with both staff and the ownership as protagonists with the aim to explain and to show personally the peculiarities of the services offered.