A storytelling for a “circular” company Roy Rebel is a young company aiming to penetrate the market with an innovative, green and unique proposal: turning recycled rubber into fashion accessories.
Creating a sort of connection between sports cars, Harley Davidson motorcycles and rubber products was the idea that got the communication project started.
A simple and direct storytelling which tells the process that leads from tyre waste to the realisation of elegant and refined bags and accessories.
For the video recording inside the company’s plant we also used a drone. All other details, camera movements and blurry images tell about an innovating and outstanding entrepreneurial reality.